DIY Vegan

 In Design

One of my designs to recently hit bookstore shelves is something I was very excited to work on. It’s a cookbook by Lisa Pitman and Nicole Axworthy called DIY Vegan (St. Martin’s Press). If you know me, you probably know that I’ve been vegan since 2010. So being able to work on a book that promoted this lifestyle—something I don’t get to do too often—was a great treat.

The book is full of recipes for things like pantry staples, desserts, appetizers, and more. It’s a great manual for transitioning to a plant-based diet. Almost everything in it is simple to make and even fun. So that’s the approach I took to my design as well.


I created a pretty basic look, incorporating two colors sparingly—but still enough to give the book some pizazz. The text throughout is set in Archer, which seems to be a pretty popular typeface for cookbooks these days (I’m art directing another vegan cookbook right now, and my designer’s first choice there was also Archer). It’s very readable and has some style, so I guess it fits the format well. The recipe ingredients are set in Frutiger, which is condensed perfectly for the space.


Despite being easy to make, some of the recipes have a lot of steps, or a lot of explanation—their sizes range from one half of a page to two pages. But with a simple two-column design template, it wasn’t difficult to fit everything in, no matter what the length. I also incorporated a lot of beautiful photos that the authors provided as well.


If you’re toying with the idea of adopting a vegan diet, DIY Vegan is a great book to start your journey with. The recipes are user-friendly and super tasty (I’ve made about half of them so far and loved them all), so it’s not overwhelming to new converts. DIY Vegan makes a great gift for the holidays, too. You can pick up a copy here.

Happy eating!

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